Thursday, August 26, 2010

Consumer study shows changing TV behavior

Internet-based TV is growing rapidly, with 50 percent of the consumers using it every week, says Ericsson.

The study shows that people are spending up to 35 percent of their leisure time watching TV and video content, and that consumers are becoming more aware of new technologies, which in turn are creating new patterns of media consumption.

At least once a week, 93 percent are still watching scheduled 'linear' broadcast TV, but the role of broadcast TV is changing owing to the introduction of new distribution channels.

More than 70 percent of consumers surveyed are streaming, downloading or watching recorded broadcast TV on a weekly basis, and 50 percent are using internet-based on-demand TV/video every week.

Data was collected in China, Germany, Spain, Sweden, Taiwan, the UK and US.

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