Instead, Apple aims its products and people, not enterprises. If people want to use its products at work, Apple assumes they will.
Thursday, August 26, 2010
Apple's Enteprise Strategy? Target People
It’s possible Apple will become more enterprise-centric in the future, but not because Apple will spend much more effort than it now does to reach enterprise buyers.
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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