Thursday, August 26, 2010

Apple's Enteprise Strategy? Target People

It’s possible Apple will become more enterprise-centric in the future, but not because Apple will spend much more effort than it now does to reach enterprise buyers.

Instead, Apple aims its products and people, not enterprises. If people want to use its products at work, Apple assumes they will.

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What Declining Industry Can Afford to Alienate Half its Customers?

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