Thursday, August 26, 2010

Social Media Affects SMB Purchasing

A recent study by the SMB Group gathered data from 475 respondents working at companies with less than 1,000 employees.

The study found that social media sites have significant relevance when small or mid-sized business executives and personnel are weighing product or service purchases.

Click on image for a larger view. 

You might suspect younger users would rely on social media and the study suggests that is true. But the study also finds that users in all age ranges consider social media significant sources of information.

The differences are that older users are more likely to rely on advice from colleagues than younger users are. For users 34 or younger, colleagues and social media are about equally important.

For user 35 to 40 colleagues are slightly more important. For users older than 40 there still is a tendency to rely on advice form colleagues. But even in the worst case, social media is viewed as more important than advice from business advisors.

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