New Nook, New Positioning?

Are there implications for Barnes & Noble as it prepares to launch its next generation of Nook e-readers? 

Some might say so, especially as Amazon’s new line of Kindles, especially the Fire, seem to be getting traction.

Up to this point, women have tended to be bigger buyers of e-readers than males. Also, Barnes & Noble is emphasizing more toys and goods for children in its retail stores.

The logical implication might be that Nook gets positioned as a device especially useful for families with children.

In the United States,  as recently as August 2011, tablet and eReader owners tended to be male and on the younger side. But according to Nielsen,  this is no longer the case.

In the third quarter of  2010, for example, 62 percent of tablet owners were under the age of 34 and only 10 percent were over the age of 55. 

By the second quarter of  2011, only 46 percent of tablet owners were under the age of 34 and the percentage of those over 55 had increased to 19 percent.

Looking at the data by gender underlines key changes in the e-reader category. Some 61 percent of all e-reader owners are now female, compared to 46 percent in the third quarter of  2010.



Smart phone owners are now evenly split between male and female and tablets remain primarily male. E-reader demographics

Global PBX Sales Surged to $59 Billion in 2010

Is Your Business in a PBX Upgrade Cycle?

Buying a PBX in 2010 equated to a vote for ratcheting-up employee productivity, argue analysts at the Eastern Management Group. 


A new PBX, costing $1,200 per seat on average, gave companies permission to hold the line in other areas, according to John Malone, Eastern Management analyst. 


The argument is that companies upgraded phone systems as an alternative to hiring people.


In part, that view is driven by information technology managers who say productivity improvement drove 38 percent of all PBX purchases in 2010. This was 15 percent more responses than the "needed a new PBX to replace an old one" justification.

Company relocation and company expansion were responsible for only a modest proportion of PBX sales worldwide, says Malone. 


But other explanations are possible. The survey data suggests that about half of respondents in four out of six size categories are in a "PBX upgrade cycle." Granted, many of us do not follow the PBX market, so perhaps that is a "typical" percentage of firms actually in an "upgrade" position in a single year. 


Many of us might guess the number of firms looking to "upgrade" ("replace") a business phone system in a given year might range between 14 percent and 16 percent. A response ranging from a low of about 35 percent up to about 50 percent might strike an observer as unusual. 


The global market for PBX systems in 2010 was $59 billion. This is $7.5 billion larger than 2009, Eastern Management says. 

Global PBX Sales Surged to $59 Billion in 2010

Telecom NZ Shareholders Approve Structural Separation

Telecom New Zealand shareholders have voted to approve the structural separation of the company. Telecom shareholders approve structural separation 

The vote clears the way for the separated network business "Chorus" to list on the New Zealand stock exchange and raise NZ $929 million of government funding to lay fiber-optic cable to homes and businesses in 24 of the country's largest cities, including Wellington and Auckland.

The national network is expected to cost NZ $3.5 billion.

Telecom CEO Paul Reynolds said the separation vote was unprecedented. Structural separation 


Executives in Singapore might disagree, and Australia has been on a parallel track for years, as well. 

The idea hasn't been much of an issue in the U.S. or other western hemisphere markets, though the idea was raised briefly during the early 2000s. 

S. 1364, The Telecommunications Fair Competition Enforcement Act of 2001, introduced by then Sen. Ernest Hollings (D-S.C.), provides an example of the past interest in structural separation.

Sen. Hollings wanted to force the "Baby Bells" to separate their networks and retail business services functions into distinct companies, U.S. structural separation talks

Under structural separation, then-existing companies Ameritech, Bell South, Pacific Bell, SBC and Verizon, among others, would have to separate into two parts. The retail arm would have to buy and provision services from the wholesale arm.

States that also were serious, at the same time, included public utility regulators and state legislators in Alabama, Florida, Illinois, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Oklahoma, Pennsylvania, New Jersey, New Mexico, North Carolina, South Carolina, Tennessee, Virginia, and Wisconsin. States looked at structural separation

From time to time the issue still is raised by policy advocates, but it still does not appear there is any serious interest in exploring structural separation in the U.S. market. One key reason is simply the different market structure. The U.S. market has a highly-developed, ubiquitous and  successful cable industry that already has built national broadband networks that compete vigorously with telcos. 


At the same time, several national wireless networks also are competing to sell mobile and fixed broadband services, and while not perfect substitutes for fixed-line service, are credible substitutes for some applications and users. 


Structural separation so far has made much more sense where a credible, ubiquitous facilities-based network rival to the incumbent telco was not in place. In some isolated cases, an incumbent has been willing to give up its access network monopoly in trade for something the firm wanted more, namely the ability to compete in other non-regulated markets. 


New interest in structural separation

Enterprises Probably Have to Support Macs

Forrester Research analyst David Johnson says "it's time to repeal prohibition and take decisive action" and support Mac PCs in enterprises. Forrester says enterprises have t support Macs

"Mac users are your HEROes and you should enable them not hinder them," he says. Forrester uses the acronym HERO for Highly Empowered and Resourceful Operatives, what it finds are "the 17 percent of information workers who use new technologies and find innovative ways to be more productive and serve customers more effectively."

One might say that enterprises lost the battle decisively with the advent of the iPad, which is a tool enterprise workers are demanding and using in growing numbers.


The iPad once viewed as simply a consumer device for media consumption is gaining traction at the enterprise level. Some of the largest companies in the world already use or plan to use the device as an enterprise tool. The rate of enterprise adoption in Fortune 100 companies is reported to be 65 percent according the Wall Street Journal and 80 percent according to Network World. High enterprise iPad adoption

Google About To Launch Website Mobilizer "GOMO"

Google is preparing to launch a new service called GOMO that creates "mobilized" websites on demand. Mobile ads are an important revenue stream for Google, so much so that it offers a range of free tools to create mobile versions of existing websites. 


In addition to all these free services for mobilizing sites, Google is incentivizing good mobile content with its ad programs and even punishing sites that aren't mobile-friendly. Google is changing its AdWords program to reward mobile-optimized sites and adding +1 buttons to mobile ads.

Google About To Launch Website Mobilizer GOMO

Africa leads in mobile money deployment as users hit over 40 million | Mobile Money Africa

The United Nations Conference on Trade and Development (UNCTAD) says Africa is leading the trend with 51 mobile money systems in place, and as many as 37 of the deployments being in least developed countries (LDCs). Africa leads in mobile money

According to data from the GSM Association, some 109 such deployments had been implemented as of April 2011, spanning all developing regions. Only 11 of these are in developed countries, for perhaps logical reasons. 


Mobile payments systems that allow people to use their mobiles as a payment mechanism make the most sense in regions where banking and payments infrastructure is relatively undeveloped.

Africa is leading the trend with 51 mobile money systems in place, and as many as 37 of the deployments are in least developed countries, says the UNCTAD report.

Three broad categories of services now are coming to market. Money transfer services (domestic and/or international) are one type of application.

Payment services (for airtime top-ups, bills, salaries, and other goods and services) are a second type of application.

Use of mobiles to support financial services (savings, credit, insurance) are the third major type of application. Domestic money transfers, airtime and bill payments are the three most common services currently offered. You can view the report here. 

Mobile Content in the Shopping Process

Brands now have to create and distribute content available "for free" when and where customers need it on social media platforms. The other corollary is that brands have to avoid  "pushing" promotional information when consumers are looking for answers.


While marketers like to use every media channel to deliver marketing promotions, you must understand consumers' shopping-related needs have evolved.

They now want and access information before, during, and after they make a purchase. 


With U.S. smartphone usage at 40 percent, it's critical to offer customers the information they want and need wherever they are in the purchase cycle and physically (since they may be in your store or your competitor's).

Social Media and Shopping