Monday, October 31, 2011

Google About To Launch Website Mobilizer "GOMO"

Google is preparing to launch a new service called GOMO that creates "mobilized" websites on demand. Mobile ads are an important revenue stream for Google, so much so that it offers a range of free tools to create mobile versions of existing websites. 

In addition to all these free services for mobilizing sites, Google is incentivizing good mobile content with its ad programs and even punishing sites that aren't mobile-friendly. Google is changing its AdWords program to reward mobile-optimized sites and adding +1 buttons to mobile ads.

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