While marketers like to use every media channel to deliver marketing promotions, you must understand consumers' shopping-related needs have evolved.
They now want and access information before, during, and after they make a purchase.
With U.S. smartphone usage at 40 percent, it's critical to offer customers the information they want and need wherever they are in the purchase cycle and physically (since they may be in your store or your competitor's).
With U.S. smartphone usage at 40 percent, it's critical to offer customers the information they want and need wherever they are in the purchase cycle and physically (since they may be in your store or your competitor's).
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