Despite evidence of slowing PC buying activity, planned purchases of Apple Macs remain relatively strong, according to a recent ChangeWave Alliance survey.
About eight percent of the 4,427 consumers surveyed by ChangeWave in late February say they'll be buying a laptop in the next 90 days, the lowest level of consumer laptop demand in the past 12 months. The same trend was seen in desktop PC purchases, with just six percent saying they'll be buying one, also a low for the year, says ChangeWave.
That trend also is reflected among enteprise and business buyers. In February, only 73 percent of 2,204 corporate respondents said their company plans on buying laptops in the next quarter, down 4-pts from a year ago. Plans to buy desktop machines were down five percentage points from the same month a year ago.
On the other hand, looking at the next three months, Apple remains the leader among consumers who plan to buy a laptop. Some 31 percent of those who say they will buy a machine indicate they will buy a Mac, down just two points from the all-time high recorded in ChangeWave's prior survey. Apple planned desktop purchases of 28 percent, down one percentage point, also are near record levels.
Importantly, Apple's numbers are up more than 50 percent from a year ago.Enterprise planned Mac purchases are also at or near record highs, ChangeWave says. It is possible the operating system is responsible for some or much of the difference in Mac interest, compared to the Vista operating system.
Among corporate respondents using the Leopard operating system, over half (53 percent) report they are "very satisfied". This compares to a 40 percent "very satisfied" rating for Windows XP Pro users, and just an eight percent "very satisfied" rating for Microsoft Vista Business (eight percent).
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