Wednesday, March 5, 2008

Mobile, Landline Have Switched Roles

Since 2002, U.S. consumers have dramatically changed their perceptions of the value of mobile and fixed voice services, according to a new survey by the Pew Internet and American Life Project.

In 2002, 63 percent of respondents said it would be hard to give up their landline telephone. In 2007, just 40 percent say that would be hard.

In 2002, 38 percent of respondents said it would be hard to give up their mobile phones. In 2007, 51 percent said it would be hard to give up their mobiles.

In other findings, a greater percentage now say it would be hard to give up their Internet access. Where 38 percent thought so in 2002, in the latest survey 45 percent said it would be tough to give up.

Fewer people are as attached to their TV services as they were in 2002. But lots more people now expect to have mobile email service. Just six percent in 2002 said it would be hard to give up their BlackBerry or similar device. Now 36 percent say they would find it hard.

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