U.K. ISPs Will Have to Block Pirated Content

Voluntarily or by government regulation, U.K. Internet service providers are going to become watchdogs of pirated music and video content, and likely will be required to disconnect repeat offenders.

In fact, Virgin Media will become the first U.K. ISP to crack down on customers who download music illegally, says Juliette Garside of the Telegraph. And video is a strong possibility for follow-on rules.

Record labels are lobbying for a "three strikes" regime that would allow ISPs to disconnect offenders' access service, and the U.K. government is expected next month to start the process of putting such regulations into place.

This would be the first time a British internet company has publicly moved to share responsibility for curbing piracy, using a mechanism where offenders are identified by copyright holders and that information is forwarded to Virgin and other ISPs.

Six million broadband users are estimated to download files illegally each year, costing record labels billions of pounds in lost CD sales but ISPs have so far resisted calls to control the traffic that passes over their networks, raising issues around customer privacy and the difficulty of accurately pinpointing file sharers.

The U.K. government, though, intends to force the matter to a head. It has said it will implement legislation by April 2009 unless ISPs came to a voluntary agreement with the music and film industries.

The new developments illustrate the difficulty of cleanly separating piracy control from content freedom; network management from anti-competitive ISP actions; optimized delivery of audio, video and other real-time services from other best-effort traffic using priority-delivery mechanisms.