Nearly-Ubiquitous Broadband

Nearly 33 million US households will have broadband services with speeds of 10 Mbps or higher by 2012, up from 5.7 million at the end of 2007, according to Parks Associates. That's not the most important prediction, though.

Parks Associates also forecasts that 32.5 million U.S. consumers will have at least 10 Mbps broadband access service by 2012. Even that is not the most important prediction Parks makes.

No, the most significant prediction is that 75 percent of U.S. households will subscribe to broadband services by 2012. And that is significant because it will make broadband a fundamental service purchased by U.S. households, on the order of cable TV or the place once held by wired voice services.

It is worth noting that very few services ever have reached that level of penetration. Cable TV, mobile phones and wired phones alone could have claimed such distinction. By 2012, if Parks Associates is correct, only for the fourth time in history will any service have achieved such near-ubiquitous penetration.

Some day, and probably not by 2012, we might be able to make a similar claim about wireless broadband as well. For the moment, though, it is noteworthy that broadband seems destined to reach such broad penetration. Lots of services exist, or have existed, without ever getting nearly universal acceptance.

Compared to that level of acceptance, the subsidiary question--how fast is fast enough--while not trivial, is not fundamental. Access speeds have been increasing on a fairly steady basis, much as storage capacity on PCs, mobile devices and other devices has been increasing, and much as cable TV or satellite networks steadily have increased capacity and channels over time.

The average download speed of a US broadband connection is currently 3.8 Mbps, while the average upload speed is 980 Kbps, according to In-Stat researchers. But there was a time when a typical cable TV network delivered just three channels. Then capacity went to 12 channels; then to 25; 40; 60; then 66; then more than 80; then 115; then, with digital, hundreds of channels. Ad-free formats, then pay-per-view, then on-demand programming developed. Music services also were introduced in the 1980s, though not to notable success.

Over time, mobile services have added text, Web access, email, audio and video services. And there have been continual improvements on the value side as well, as costs for calling have dropped dramatically. Even legacy wired voice services have been upgraded in important ways.

Party lines were replaced by private lines, and enhanced services expanded particularly when digital switches were substituted for analog switches. Now, using VoIP, all sorts of enhancements beyond what are known as CLASS features are possible.

The point is that penetration matters. Given high penetration, continual evolution of features and value almost are inevitable.