Blockbuster, Netflix, Movie Gallery: Diverging Paths

On-demand video will be a bigger part of overall television and movie viewing, no doubt. But that hasn't--so far--prevented Netflix from growing. In fact, Netflix recently raised its guidance for 2008 sales. The same can't be said for the retail store format, a business that awaits either reinvention or extinction.

For the first quarter, Netflix now sees revenues of $324 million to $328 million, up from $323 million to $328 million, with net income of $10 million to $14 million, up from $9 million to $14 million and ending subscribers of 8.16 million to 8.26 million, up from 7.85 million to 8.05 million.

For the full year, the company now sees revenues of $1.345 billion to $1.385 billion, up from $1.3 billion to $1.35 billion.

Netflix also sees year subs of 8.9 million to 9.5 million, up from 8.4 million to 8.9 million.

Blockbuster and Movie Gallery, it almost goes without saying, still face issues with their retail store formats. In its most recent quarter, Blockbuster DVD rentals continued to grow in global markets, though domestic U.S. sales fell slightly. Movie Gallery is operating under Chapter 11 bankruptcy protection.

Blockbuster worldwide same-store and by-mail revenues increased 7.4 percent from the same period last year. Domestic same-store revenues, excluding by-mail subscription revenues, decreased 0.9 percent, an improvement from fourth quarter 2006 performance, but not keeping pace with Netflix.

Movie Gallery, which owns the Hollywood Video chain, also is shuttering some 920 stores our of 4,491 existing stores located in all 50 U.S. states and Canada. Movie Gallery's May 2007 quarterly report, the most recent, showed declining sales.

Ultimately, the video distribution business will learn what other retailers have learned. There still is some element of "physical browsing" that provides value to consumer. If not, nobody would go to shopping malls or other retail outlets.

What requires some thought is whether a physical browsing capability still adds value, beyond the value of online recommendations and order fulfillment. Retail kiosks are a partial answer to distribution. So far, kiosks don't seem to replace the retail browsing experience.