U.S. mobile media and entertainment revenue will grow to $6.6 billion in 2012 from $3.1 billion in 2007, according to Analysys Research.Analysys said that most of the growth will not happen until after 2010, when the technical and market environment for mobile media and entertainment is expected to improve.
Up to this point, mobile TV, music and other content has been patchy in coverage, limited in content and expensive.
That is less true globally, Analysys says. Total spending on mobile media services by consumers and advertisers worldwide will grow to more than $102 billion in 2012 from about $47 billion in 2007.
"Relative growth in consumer spending on mobile media applications will be surpassed by advertisers, as they look to exploit the maturing cellular content channel as a means to deliver their marketing and advertising messages to key target segments," said David Kerr, vice president at Strategy Analytics.
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