Nielsen Online reports that, for the first time, Australians are spending more time online than they were watching TV. Nielsen Online says users are watching an average of 13.7 hours a week watching Internet TV compared with 13.3 hours of legacy TV.Roy Morgan claims that the difference is because it used a representative cross-sample of the Australian population, including heavy, medium, light and non-Internet users, while the Nielsen data was based on an online panel that didn't cover all Australians.
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