More than 80% of Internet Users Download or Stream Video

The BBC’s video site, iPlayer, is fast becoming the place to tune in online. Since launching on Christmas Day, 17 million Internet users streamed or downloaded full-length programs—leaving rival ITV’s broadband TV offering far behind.

The same trend is occurring in the US. Surveys there show that consumers prefer to watch programming online that is produced by professional TV networks and film studios. eMarketer projects that 154 million people in the US will download or stream video content on the Internet at least once a month in 2008. This year, 80% of Internet users are expected to watch video, which accounts for 52.5% of the total population.

In fact, some U.K. Internet service providers think the iPlayer is generating so much traffic and cost for ISPs tha the BBC ought to have to pay the ISPs to carry the BBC content.