IPTV: Barking up the Wrong Tree?

Analysts at Accenture say service providers might be taking the wrong route in emphasizing IPTV and video on demand when the future might well favor over-the-top video viewing. Not many service providers agree, based on where money is being spent today.

It is hard to argue with survey findings Accenture points to: an overwhelming percentage of global consumers want to download, stream or otherwise consume video content in non-linear fashion.

That isn't to say all consumption will be non-linear. But to the extent consumers increasingly want to watch what they want, when they want it, Accenture analysts think over-the-top could well become the preferred choice.