Framing P2P

In an interview with the Royal Television Society’s Television magazine, Virgin Media’s new CEO Neil Berkett points out that Virgin already is doing content delivery deals with content providers. In fact, lots of application providers, content providers and ISPs have been doing so for quite some time. They use content delivery networks to expedite delivery of their video bits, for example.

Some people will think that's a bad thing; others think it's a good thing.

Really, it's a matter of "framing," or setting a reference. If you ask a user whether they'd prefer to have their service optimized for best performance of video or voice, whenever they decide to use those services, typical users probably would say "yes."

To the extent you ask a user whether restrictions should be placed on the amount of bandwidth they paid for can be used, they'd probably say "no." If you asked a typical user whether a small minority of users should "hog" most of the bandwidth everybody is sharing, most users would probably say they think that's wrong.

It is the framing of the issue that determines the response. It's not as though all "freedom" issues are on one side, all the "control" or "responsibility" issues on the other. Both issues are intertwined.

As almost always is the case, one has to determine who the "freedom" is for: most users, all users, a few users; a few providers or all providers; a few content providers or all providers. Any shared resource obviously cannot avoid answering such questions in a very practical way.