Thursday, April 17, 2008

Transfer Money Using Your Mobile

Obopay says customers can now use their existing bank accounts to send and receive money using their mobile phones. With Obopay’s mobile money transfer, non-customers can pick up payments without signing up for Obopay.

These innovations make it easier than ever for any bank customer to conveniently send and receive payments from their mobile phones.

By linking an existing checking or saving account — at any American bank — with Obopay, customers can send money directly from and receive money into that account using any mobile phone.

Anyone can pick up money received by having it deposited directly into their existing bank account or by requesting a check, without having to sign up with Obopay.

“Obopay’s mission has always been to provide the best tools possible to conveniently get, send and spend money from any mobile phone,” said Obopay Chief Executive Officer, Carol Realini. “Now we provide it directly from any bank account."

Many new applications just take a while to get traction. Mobile payments seem to be one of them, at least in the U.S. market. Japan has been the model, but over the years there have been significant cultural differences between regions of the world that could affect market adoption.

A decade ago it remained true that Europeans preferred debit cards while Americans preferred credit cards. But as with the text messaging habit, U.S. consumer behavior is starting to resemble that of other regions. Mobile payments still have some ways to go before becoming a natural habit for U.S. users.

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