More Aggressive Prepaid Mobile Efforts

Prepaid mobile calling offers have gotten more competitive over the past year as the overall market continues to saturate. T-Mobile launched FlexPay, providing prepaid customers the same plans as those currently available to contract subscribers.

Verizon Wireless enhanced its pay-as-you-go INpulse plans by creating lower voice and messaging rates. Boost Mobile, meanwhile, introduced Unlimited by Boost to counter prepaid offers from Leap Wireless and MetroPCS.

As carriers and mobile virtual network operators search for new subscribers, they increasingly are targeting the prepaid customer base. Not only are more carriers launching postpaid-like monthly prepaid plans that include buckets of minutes and value-added features, but they are also extending value-added services to standard prepaid services such as messaging buckets and even unlimited messaging.

Carriers have even started selling prepaid customers subsidized handsets, which is something that was unheard of in the industry just 18 months ago.

T-Mobile arguably is the most aggressive of the major carriers in competing with the regional prepaid players. Up to this point AT&T and Verizon Wireless have mostly avoided chasing that customer segment with any vigor.