
Keep in mind, these are customers who already have decided to make a change. And as the incumbent, a cable operator is going to be hit disproportionately by customers who want to make a change.
The survey also suggests about four percent of respondents are leaving another service provider for Comcast, for example.
Considering that DirecTV is operating as a "single play" for the most part, it is doing quite well, though some percentage of its new additions come from telephone company customers buying DirecTV as the "video" component of a virtual triple play or dual play.
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