More Interest in Downloads than Live Mobile TV?

Mobile TV might be more a "download" than a "streaming" or "broadcast" application, at least for the moment, says Nokia Internet services executive Niklas Savander, reported by Reuters news service..

"We have seen that there are multiple segments who are not interested in the broadcasting, but rather in downloads," Savander says.

That likely will change over time. But not until customers acquire a new habit and the variety of "live" video improves. Some people might want to watch local TV broadcasts, or a handful of popular "cable style" networks.

Sometimes the subscription model increases viewing appetite. Cable operators found that approach worked for some forms of video on demand. But right now, most people (except Sprint Simply Everything customers) probably would prefer an a la carte download or "episodic" use option.

There are use cases one can imagine. Users without digital video recorder access, or the ability to program DVRs remotely, or traveling users without a Slingbox in their luggage, might watch long-form material.

The key thing is that users respond to variety; they respond to content richness. And until "live" broadcasting services can offer really rich variety, usage is going to be relatively limited.

There are exceptions, of course. Viewership of news channels always goes way up in the case of extraordinary news events. At those times, people are going to want to watch on their mobiles, if it is available. But most of the ime, people probably think they can wait.

The preference for downloads might speak more to the issue of content access than anything else.