Wednesday, April 30, 2008

Real-Time Services: Bandwidth is Not Enough

Real-time services are the future of private and public IP networks. Just as certainly, users are starting to recognize that raw bandwidth is not enough. Quality of experience hinges centrally on quality of service, typically requiring class-of-service mechanisms, virtual private networks and application-aware control of bandwidth parameters.

Thinking Phone Networks might provide an example. The Covad partner offers voice-optimized access and has increased its customer base using that feature by 200 percent in the past two years.

“We believe this expansion will continue as more nationwide customers appreciate the quality and reliability of Thinking Phone services made possible by Covad,” says Steven Kokinos, Thinking Phone Networks CEO.

Thinking Phone Networks’ customers utilize its voice services to connect multi-site
locations, remote workers, and home offices. The issue there is "multiple sites." It's one thing to assure bandwidth quality at a headquarters site. It is quite another to ensure that home office and distributed associates have that same level of access to quality bandwidth.

It isn't clear how well most users understand that, yet, but greater experience, followed by word of mouth and other "social" mechanisms inevitably will create a market for "real time services" bandwidth that is different from "best effort" access.

Covad’s "Voice Optimized Access" product provides the dedicated bandwidth Internet connection that powers VoIP services from more than 50 wholesale partners nationwide.

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