Many of us have children who use devices, services, applications and networks in different ways than we, their parents, do. So the issue is when we will reach a tipping point: a time when most buyers of enterprise and consumer services are "Millennials" and "Gen Xers" rather than "Baby Boomers." It is only a matter of time.
So what bears watching are signs that the next generations of buyers have different preferences and expectations about their communication services. Today we might see the demand mostly on the "consumer" side of the business. At the tipping point we will see that demand translated into enterprise, small and medium-sized business, government and non-profit buying as well.
If users have preferences for mobile services, texting and immediacy in their lives as users, why would they not carry those preferences into the enterprise? So if one is a service provider, why wouldn't it make sense to learn from the Millennials and Gen Xers who are part of one's own company? Why wouldn't it make sense to recraft existing services and features that are more attractive to buyers with different priorities?
Thursday, April 10, 2008
Millennial Tipping Point?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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