iPad Users Watch a Lot of Video

Data from MeFeedia suggests the Apple iPad, on the market for just a few weeks, already is the fifth most-used mobile device, trailing the  iPhone, iPod Touch, SymbianOS, and Android in terms of unique users.

Based on its user data, MeFeedia says iPad users consume three times as many videos as PC-based Web users, up from the 2.5 times at launch. It appears iPad users also spend four times as much time watching videos as PC-based Web users.

Also, iPad users seem to consume five times as many videos as iPhone users do, MeFeedia says.

One might suggest that a lack of distractions accounts for the longer engagement time with video. One might also suggest the early adopters are more likely than the typical user to be heavy consumers of
media, games and video. It might also be the case that users are in an experimental phase, playing with the device to figure out what they can do with it, which might boost engagement on any number of levels.

Should those sorts of findings be confirmed as the device gets wider distribution past the early adopters, it would be safe to say that at least one of the iPad use modes is as a multimedia content device, in the same general class as an e-book reader, but with a focus on multimedia.

Should that be the case, the iPad might legitimately emerge as a showcase for video-based mobile advertising.

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