Despite the hype surrounding the mobile application space thanks to app-centric devices such as Apple's iPhone and iPad devices, mobile agencies suggest new technologies like HTML5 and Apple's iAd product could help turn marketers' attention away from the crowded branded app space.
Thursday, May 13, 2010
Mobile Agencies Look Beyond Apps
Advertising agencies say branded mobile apps aren't the be-all, end-all for mobile marketing, and will be challenged by mobile Web browser functionality, which will allow apps to run within the browser context.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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