Nobody outside the top ranks of Apple knows precisely what the company plans to do July 16 when it addresses the iPhone 4 signal reception issue. The Wall Street Journal reports that a product recall, however, will not be among the options.
Despite the embarassement, the company doesn't need to do that. There is no safety or product defect here, and Apple engineers knew of the potential issues "as early as a year ago," the Wall Street Journal reports.
Perhaps Apple will offer free "bumpers" to buyers, which aside from protecting the phone will fix the signal fade problem. It just isn't the "crisis" that crisis management professionals insist it is.
Apple's brand will survive intact, and people will not stop buying iPhones, period.
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