Tuesday, July 6, 2010

Display Advertising Explains "Google Me"

Google's rumored launch of its own social network "Google Me" might seem curious, but there is a good reason why the move would make business sense: display advertising.

According to ComScore, Google sites place sixth among web publishers for display ad impressions at 25.8 billion, the equivalent of 2.4 percent of the total impressions for the first quarter of 2010. Facebook easily dominated the display ad market for the same period at 16.2 percent or 176.3 billion impressions.

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Telco Role in AI or Data Monetization Seems Limited, Really

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