Wednesday, October 27, 2010

Brands Don't Necessarily Benefit From "Lots" of Followers or Fans

The sheer number of "followers" or "fans" a brand has does not seem to impress most users as much as the quality of the interactions, a study finds.


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"Soak the Rich" is a Truly Dumb Idea, if a Catchy Slogan

Some of us dislike shallow or “bumper sticker slogan” levels of thinking. Economies and societies are very complicated things and we are ver...