Wednesday, October 27, 2010

Brands Don't Necessarily Benefit From "Lots" of Followers or Fans

The sheer number of "followers" or "fans" a brand has does not seem to impress most users as much as the quality of the interactions, a study finds.


No comments:

Walmart, Amazon Take Divergent Approaches to Agentic Commerce

Walmart and Amazon are taking apparently opposite approaches to agentic commerce. Walmart leans to towards an “open” approach while Amazon p...