Wednesday, October 27, 2010

Brands Don't Necessarily Benefit From "Lots" of Followers or Fans

The sheer number of "followers" or "fans" a brand has does not seem to impress most users as much as the quality of the interactions, a study finds.


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What Declining Industry Can Afford to Alienate Half its Customers?

Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...