Starbucks Wi-Fi Usage Shows Dramatic Increase in Mobile Usage

Starbucks CIO Stephen Gillett says laptop usage in the company's stores is flat, or even slightly declining, and that mobile usage is on fire and growing a great percentage every month.

Gillett also said that iDevices from Apple are used more in its stores than any others. How important is that? Well, Gillett wanted to use Flash on the social network, but there wasn’t any way he could because of Apple's  refusal to support Flash. So Starbucks built its system using HTML 5.

In other words, the new Starbucks Digital Network is going to be optimized for mobile devices rather than PCs, and for HTML5-authored content.

Starbucks CIO shows why next version of Windows is “risky business” for Microsoft — Scobleizer