Google Instant Lifting Google Revenue?

Aside from the fact that many users seem to like it, Google Instant might be boosting Google's ad revenue, increasing search operations and clicks, while advertiser costs might have dipped.

A Marin Software study of Google Instant across a sample of clients that collectively manage over $1.3 billion dollars in annualized paid search spend suggests search users have responded positively to Google Instant. Marin found that overall impressions for paid search ads increased by more than nine percent, while clicks increased by more than five percent.

That suggests people are actually searching and clicking more as a result of Google Instant.

Overall advertiser costs rose by less than two percent for the time period studied as a result of increased click volumes. Despite these increased costs, advertisers have benefitted from Instant. With average cost-per-click rates falling by over three percent, advertisers are now getting more value for their money as a result of Google Instant, the study suggests.

Google's Gamble