I think there's something to this. You might argue that people already use related sharing, rating or comment apps. But this approach potentially creates lots more analytical value, essentially surfacing content communities and making them more visible.
It's sort of a content version of "people who bought this also bought" or "people who liked this might also like" but bridging both consumer and producer parts of a content community.
http://m.zdnet.com/blog/foremski/tynt-a-business-built-around-online-copy-and-paste/1555
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