Monday, October 25, 2010

U.S. Mobile Ad Forecasts: Take Your Pick

Analysts at Borrell Associates admit they are "shocked" by their own analysis of mobile ad growth in the U.S. market, but stand by their forecasts.

Most other researchers take a more "linear" view.

Most new markets grow in a linear fashion until an inflection point, and then growth goes parabolic.

The issue is how soon an inflection point is reached. Borrell Associates obviously believes we are closer to an inflection point than nearly all other observers.

see more here

No comments:

What Declining Industry Can Afford to Alienate Half its Customers?

Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...