Analysts at Borrell Associates admit they are "shocked" by their own analysis of mobile ad growth in the U.S. market, but stand by their forecasts.
Most other researchers take a more "linear" view.
Most new markets grow in a linear fashion until an inflection point, and then growth goes parabolic.
The issue is how soon an inflection point is reached. Borrell Associates obviously believes we are closer to an inflection point than nearly all other observers.
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Monday, October 25, 2010
U.S. Mobile Ad Forecasts: Take Your Pick
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mobile advertising
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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