Friday, October 22, 2010

Marketing On Social Networks? Add Mobile

One of the reasons marketing on social networks is so popular is that the consumers a brand can reach are largely active, vocal and willing to connect, with each other and with their favorite brands, says Forrester Research analyst Melissa Parrish.

But social networking and social media are fast becoming mobile venues as well. About 22 percent of U.S. online adults with mobile phones access their social networks via mobile at least monthly.

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