All you need to know is what the content owners want to do, and when.
The networks aren’t blocking Google TV access to content because Google is uniquely disruptive. They are blocking Google TV access to network content because "web TV" economics likely would be incredibly disruptive to the current business.
Content owners want preservation of existing revenue streams--at least the magnitude of those streams--as "over the top" delivery modes develop. One might question whether that is possible, but there is no question the networks will attempt to maintain the existing business practices to the greatest extent possible.
Cable, for its part, claims the lowest-possible distribution cost, from an end-use standpoint. The objection many users will have is that the cost to deliver programming that is not wanted is not the important metric. What matters is the cost to view only the content any single viewer wants to watch.
The key is what content owners are willing to accept.
The key is what content owners are willing to accept.
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