Slight Dip in Consumer Satisfaction with Broadband Access Services

Overall customer satisfaction with residential high-speed Internet service providers has decreased slightly from 2009 due to declines in satisfaction with cost of service and offerings and promotions, according to J.D. Power and Associates.

The study finds that overall satisfaction with residential high-speed Internet service averages 634 on a 1,000-point scale, a decrease of five index points from 2009.

The study also finds that customer satisfaction with cost of service averages 584 in 2010, a 12-point decrease from 596 in 2009. Contributing to this decline are decreases in satisfaction with fairness of prices paid and ease of understanding pricing options.

“Although product performance is most important in retaining customers, the top reason they switch providers is cost-related,” said Frank Perazzini, director of telecommunications at J.D. Power and Associates.

It isn't always clear how such "satisfaction" ratings affect customer propensity to churn, though. Some products just never seen to be seen as providing high value and reasonable price. Airline service comes to mind. But most consumers are happy with broadband. See http://ipcarrier.blogspot.com/2009/12/is-broadband-satisfaction-directly.html

J.D.Power and Associates