7% Of Video Subs Thinking About Dropping Service?

Though perhaps just 1.4 percent of consumers have "cut the cord" in the last two years, abandoning multichannel TV services, about seven percent of current subscribers are considering canceling their service, according to a survey to be published in the May issue of Consumer Reports. See Survey: 7% Of Pay-TV Subs Pondering Pulling The Plug - 2011-04-05 12:32:28 | Multichannel News.

But L.E.K. surveys recently found little actual evidence of increased cord cutting, though. To date, only two percent of

L.E.K. survey respondents are cord cutting.

A more serious issue facing cable and satellite providers is “cord trimming,” the term for consumers who keep – but reduce –

their monthly cable or satellite TV services. L.E.K. found that 16% of consumers reported reducing their monthly pay TV bills

during the past year. Those cord trimmers reduced their pay TV bills by an average of 25 percent.

http://www.lek.com/sites/default/files/l.e.k._hidden_opps_media_survey_ei_2011.pdf