Wednesday, April 27, 2011

Comcast's Over-the-Top Dilemma

Comcast Corp. executives are talking about the possibility of selling its own programming to subscribers outside its cable footprint, Senior Vice President of Video Distribution Mark Hess says.

But there are obvious internal struggles over that potential policy. While its programming arm, which now includes NBCUniversal LLC , could benefit from an over-the-top play, Comcast's cable operation is focused on selling a triple play of video, high-speed data and voice to subscribers within its own franchise areas, he says.

So Comcast faces the same issues other content owners have to contend with, namely fostering growth in the emerging online distribution business while protecting the existing multichannel video distributor channel.

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