Individual mobile handsets possess unique ID numbers, or 'device identifiers,' to which Google plans on tying users' in-app behavior for the benefit of advertisers. To date, the company has refrained from making use of device IDs for ad purposes, perhaps owing to privacy concerns, but numerous competing firms already make use of the practice.
Saturday, April 23, 2011
Google Readies Behavioral Ads in Mobile Apps
Google is preparing to offer behaviorally targeted ads across its network of iOS and Android applications, as well as the ability to more accurately track conversions from handsets running on those platforms.
Individual mobile handsets possess unique ID numbers, or 'device identifiers,' to which Google plans on tying users' in-app behavior for the benefit of advertisers. To date, the company has refrained from making use of device IDs for ad purposes, perhaps owing to privacy concerns, but numerous competing firms already make use of the practice.
Individual mobile handsets possess unique ID numbers, or 'device identifiers,' to which Google plans on tying users' in-app behavior for the benefit of advertisers. To date, the company has refrained from making use of device IDs for ad purposes, perhaps owing to privacy concerns, but numerous competing firms already make use of the practice.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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