Friday, April 22, 2011

Video Ads Will be 33% of Total Display by 2014

US Online Display Ad Spending, by Format, 2009-2014 (% of total and billions)
Online video advertising will represent more than one third of US display ad spending in 2014, according to eMarketer.

It appears video advertising will be taking share both from banner ads and other forms of rich media.

No comments:

U.S. Consumers Still Buy "Good Enough" Internet Access, Not "Best"

Optical fiber always is pitched as the “best” or “permanent” solution for fixed network internet access, and if the economics of a specific...