Friday, April 22, 2011

Video Ads Will be 33% of Total Display by 2014

US Online Display Ad Spending, by Format, 2009-2014 (% of total and billions)
Online video advertising will represent more than one third of US display ad spending in 2014, according to eMarketer.

It appears video advertising will be taking share both from banner ads and other forms of rich media.

No comments:

Uses and Misuses of Price's Law or Pareto Principle

The notion that a five percent to 10 percent reduction in force at a large organization might be "productivity-neutral" or even ...