Just slightly more than half of medium and large businesses currently track ROI, the report has found. Some 56 percent of respondents said they track hard dollar ROI and 58 percent track soft (productivity) ROI.
Of the medium and large businesses that track hard ROI, the majority are looking at dollars saved from trips avoided. Nearly half of medium and large businesses that track soft ROI are looking at employee productivity.
Still, half of medium and large businesses use video conferencing today, while another quarter plan to implement the technology within the next two years. Some eight percent plan to adopt within a year, while 17 said they would adopt in one to two years."
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