Tuesday, April 26, 2011

How long does it take for a Facebook post to beoome stale? - Social Marketing - BizReport

After one hour and 20 minutes a post on Facebook will have already attracted 50 percent of its total "Likes" and comments, a study by Visibli has found.

By the seventh hour 80 percent of "Likes" and comments have been left and 22 hours later 95 percent of all activity already has occurred.

In essence, that means that if you want maximum exposure post every one hour and 20 minutes but if you want to reach as many on your social graph as possible, one post a day will suffice.

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