Nearly 100 Million HH Online By 2016

An estimated 99.4 million U.S. households will be online by the end of 2016, of which 97.9 million will have broadband services, according to a new forecast from Interpublic Group's Magna Global.

As of the end of the fourth quarter of 2010, about 84.7 million homes, or 71.5% of the total, were online, while 90 percent of these homes accessed the Web using broadband services.

Magna now predicts that 61.9 million U.S. homes, or 50 percent of the total, will subscribe to DVR services by the end of 2016, which would be up from 39.2 million (33.5 percent) at the end of last year.

By 2016, Magna expects that video On demand, including all over-the-top services, will reach 70.1 million households, or about 57 percent of all TV-viewing households.

MediaPost Publications Nearly 100 Million HH Online By '16, Mobile Ads To Grow 60%