How Do Users Find Content?

While search still represents 41 percent of the sources leading users to content, social apps are gaining, and now represent about 11 percent of sources, according to a new study by Outbrain.

Of six content verticals examined, stories in the news, entertainment and lifestyle categories are the most likely to receive traffic from social sources.

Traffic coming from social media sources has the highest tendency to bounce, or result in very-brief stays on a site.

Readers who go from one content site to another, moving from one content site to another, are most likely to be engaged in what they’re reading, presumably because they are already in content consumption mode.

Facebook delivers a more diverse audience than Twitter, Outbrain suggests.

Outbrain Study Gives Insight Into Content Discovery Trends