In a survey of 5,500 U.S. consumers Javelin conducted in November, 29 percent of respondents said they call their bank and 30 percent log into online banking when they receive an alert about their financial status from their bank, says James Van Dyke, Javelin Strategy and Research president.
Only four percent said they log into mobile banking. By comparison, of the survey respondents that were customers of Bank of America, 25 percent said they call their bank and 38 percent log into online banking. Another seven percent said they log into mobile banking.
No comments:
Post a Comment