The idea of giving consumers something of value in exchange for the right to send or show advertising is not new. In fact, communication service or app providers have periodically experimented with the idea for years. The idea of offering free voice calls in exchange for listening to a few seconds worth of ads has been tried more than once, for example.
More recently, social shopping sites have plumbed a slightly different idea, aggregating groups of potential buyers before triggering an offer. A firm called "OfferedApp" works in both veins, offering users "free" apps that normally sell in app stores, in exchange for the right to show those consumers advertising. It's sort of like Groupon, but with the twist of offering free access to "paid" apps in return for the right to deliver advertising.
http://www.offeredapp.com/
Tuesday, April 26, 2011
OfferedApp Blends Social Shopping with Ad-Supported Apps
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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