Monday, April 4, 2011

EMC Cloud Backup Service Arrives On iPad, iPhone

In one sense, the ability to use cloud-based applications as easily on a smartphone or tablet as on a PC is not that big a deal. Most observers would agree that the movement of apps to mobile devices is on-going and likely an irresistible trend.

Mozy, a cloud-based storage service, now allows mobile apps to run as native applications on smart phones and tablets. Consumer subscribers to the storage service are able to access all their files independently in their "MozyHome" storage holders. For example, users can view documents and open them in other applications, such as a browser.

On another level, though, the app might be the precursor of something much more strategic. First, the move to cloud-based apps accessible on any common computing device means that the user interface and the installation process should be dramatically simpler than before. Installation now means "download from app store" and the user interface is a simple web browser app.

That could ultimately have huge implications for the entire value chain and ecosystem that sells and supports business applications, software and services.

Consider just one implication: the smart phone "brings its own broadband." We are used to the idea that apps can be used over any standard broadband connection. With growing use of tablets and smart phones, business users already might be supplying their own broadband. That isn't to say businesses have less need to buy fixed location broadband; simply to note that a large category of "broadband access" services already have been "sold."

As with many other types of business applications, services and appliances, the "pitch" increasingly is a "replace what you already have" decision, not a "buy something new" decision. Also, mobile "broadband" is a secondary feature of the primary product, which is the smart phone and the apps it supports.

Likely more important is a shift of selling and provisioning context. In the future, buying a business app might be nearly as simple as going to a web store and downloading an app. Some way to simplify uploading of enterprise data also will be required in some cases, of course.

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