With lead acquisition the top goal of business-to-business companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus.
Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email as a means to achieve their goals.
Some 55 percent of B2B companies report “acquiring leads” as their top strategic priority in 2011, followed by building brand awareness (49 percent) and lead conversion (45 percent).
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Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email as a means to achieve their goals.
Some 55 percent of B2B companies report “acquiring leads” as their top strategic priority in 2011, followed by building brand awareness (49 percent) and lead conversion (45 percent).
Read more.
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