Conversion Rate Gains Beat Traffic Gains

It’s a lot easier to improve your conversion rate by a percentage point or two than it is to double or treble your traffic, says Neil Shearing. "If you get 1,000 visits per month at a one-percent conversion rate, you make 10 sales," he says. "If you improve the conversion rate to two percent, you’ll double your sales to 20 per month. If you went in search of more traffic instead of improving your conversion rate, you’d have to double that, which means getting 2,000 visits per month instead of 1,000.

The former is arguably easier than the latter.

Sales CSI by Winning Ware Reviewed | Internet Marketing Strategies and Marketing Tips by Neil Shearing: