The former is arguably easier than the latter.
Wednesday, July 6, 2011
Conversion Rate Gains Beat Traffic Gains
It’s a lot easier to improve your conversion rate by a percentage point or two than it is to double or treble your traffic, says Neil Shearing. "If you get 1,000 visits per month at a one-percent conversion rate, you make 10 sales," he says. "If you improve the conversion rate to two percent, you’ll double your sales to 20 per month. If you went in search of more traffic instead of improving your conversion rate, you’d have to double that, which means getting 2,000 visits per month instead of 1,000.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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