How a Drum Shop Uses Social Media To Sell Cymbals

Even products that are highly personal, such as a drummer's cymbal, can be sold online if social media, audio and video are used properly, the experience of the Memphis Drum Shop suggests. The issue with cymbals is the sound, which historically has been difficult to capture except inside a physical store.

The Memphis Drum Shop has a dedicated YouTube channel that demonstrates the sound various cymbals make. The videos let drummers hear a “virtual test” of what the cymbal will sound like. The channel has been up for a little over four years, and has amassed over 20 million views. Of course, from a marketing perspective, the big implication is that, by providing a way for prospects to test the product remotely, Memphis Drum Shop can sell globally, without the requirement for a physical visit to the store.

How a Drum Shop Uses Social Media To Sell Cymbals