One Facebook developer says Google+ represents an end to the Facebook monopoly. "If Google is able to build a user-base similar in size to Facebook and they offer strong or stronger viral channels, I would be happy to build Google viral functionality into apps," says Chris at Momentus Media.The other potential advantage is the ability to create a channel for niche content. Facebook tends to be better at highly-popular content, less good at fostering content and communities based on niche interests, which is 99 percent of all content, some might argue.
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