The Memphis Drum Shop has a dedicated YouTube channel that demonstrates the sound various cymbals make. The videos let drummers hear a “virtual test” of what the cymbal will sound like. The channel has been up for a little over four years, and has amassed over 20 million views. Of course, from a marketing perspective, the big implication is that, by providing a way for prospects to test the product remotely, Memphis Drum Shop can sell globally, without the requirement for a physical visit to the store.
Sunday, July 10, 2011
How a Drum Shop Uses Social Media To Sell Cymbals
Even products that are highly personal, such as a drummer's cymbal, can be sold online if social media, audio and video are used properly, the experience of the Memphis Drum Shop suggests. The issue with cymbals is the sound, which historically has been difficult to capture except inside a physical store.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Subscribe to:
Post Comments (Atom)
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Financial analysts typically express concern when any firm’s customer base is too concentrated. Consider that, In 2024, CoreWeave’s top two ...
No comments:
Post a Comment